Category: Digital

Digital Media Attribution is Mostly Wrong because… People Google Stuff

I’m sorry, and please don’t shoot the messenger, but you have been misled. The numbers do lie. You were told that they had it all figured out and they could track everything. It is hard to look away from the screen because the numbers are right there, in black and white, from a world-leading brand […]

The Emperor’s Epiphany

By Joel Grabois, CEO, Blue Onion Media (first published by Galvanize Worldwide) Everyone knows the folk tale “The Emperor’s New Clothes,” in which the all-powerful leader is, in fact, buck naked – but no one is bold enough to call him out on it, except an innocent child. I believe that the marketing industry, like […]

KILL Your Dashboard

Why kill your dashboard? It’s blocking your view of the road.  I presume a dashboard is a panel facing a driver containing instruments and controls, like in a car. Last time I checked, my car didn’t have instruments measuring tire rotations/sec or Starbucks passed/gal or even bird poops avoided (or not avoided). In fact, in my […]

Digital Marketing and ‘Shiny Object Syndrome’

Transcript: Hi, I’m Joel Grabois and I’m a digital marketer. Digital marketing, unfortunately, lends itself to a common human failing: “Shiny Object Syndrome.” This is the tendency we all have to be distracted and enticed by the latest “shiny object” – and suddenly we have to have it or use it – because it’s new […]

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]

Why Integrated Media Plans Drive Retail Success

For marketers in today’s constantly connected digital world, no conversation is taken seriously if it doesn’t include something related to digital marketing strategies and tactics. After all, that’s pretty much all that’s left for retail marketers to work with if they want results, right? Wrong. The digital-only approach is a misconception that many companies and […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]