COMPETITIVE MONITORING

We can provide competitive monitoring on what products and/or promotions the competitors are offering in specific markets. This is especially important in highly competitive categories, such as restaurants, automotive and other retail.

Once we have access to the data, we can also analyze competitive spending levels, types of media used, television and radio daypart mixes, and individual newspapers or magazines on the plan.

When data is not available in a specific category, we will work with our media suppliers to provide as much information as they can about competitive investment levels and media options utilized.

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