STRATEGIC MEDIA PLANNING

We take a zero-based, innovative approach to developing strategic media plans to meet our clients’ business objectives. We begin with a thorough understanding of the target audience, using all available primary and secondary research. We develop recommendations on the most effective ways to invest advertising dollars to achieve the overall communications goals. We provide annual flowchart options, showing Target Rating points by week, as well as Reach & Frequency for the budget levels you determine.

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