Tag: digital marketing

Digital Marketing and ‘Shiny Object Syndrome’

Transcript: Hi, I’m Joel Grabois and I’m a digital marketer. Digital marketing, unfortunately, lends itself to a common human failing: “Shiny Object Syndrome.” This is the tendency we all have to be distracted and enticed by the latest “shiny object” – and suddenly we have to have it or use it – because it’s new […]

Why Integrated Media Plans Drive Retail Success

For marketers in today’s constantly connected digital world, no conversation is taken seriously if it doesn’t include something related to digital marketing strategies and tactics. After all, that’s pretty much all that’s left for retail marketers to work with if they want results, right? Wrong. The digital-only approach is a misconception that many companies and […]

Tips to Make PPC Advertising Work for You

What exactly is PPC? PPC stands for Pay Per Click and is also known as SEM (Search Engine Marketing) and Paid Search. While traditional avenues like television commercials and print ads can reach a broad spectrum of people, PPC advertising can help you reach out to search engine users looking for what you have to offer. PPC […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]

Programmatic Media Buying: What You Need To Know

According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, it probably sounds like something you […]