Tag: media planning

Digital Marketing and ‘Shiny Object Syndrome’

Transcript: Hi, I’m Joel Grabois and I’m a digital marketer. Digital marketing, unfortunately, lends itself to a common human failing: “Shiny Object Syndrome.” This is the tendency we all have to be distracted and enticed by the latest “shiny object” – and suddenly we have to have it or use it – because it’s new […]

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]

Why Integrated Media Plans Drive Retail Success

For marketers in today’s constantly connected digital world, no conversation is taken seriously if it doesn’t include something related to digital marketing strategies and tactics. After all, that’s pretty much all that’s left for retail marketers to work with if they want results, right? Wrong. The digital-only approach is a misconception that many companies and […]

Is Your Resort Getting its Fair Share of Group Business?

Keeping a resort filled and profitable is a juggling act. Certainly, occupancy rates are important, but success goes far beyond keeping a full house. To really maximize profitability from your guests, you have to analyze travel trends and seasonal ebbs and flows, adjust marketing and sales efforts, and optimize the highest occupancy on the most […]

How to Get the Most Out of Your Advertising Budget

Gain additional insights by watching this short video from Blue Onion Media’s Pete TenEyck. Want more? Shoot over an email or give him a ring at (303) 597-9661. He’s a pro when it comes to helping businesses effectively navigate the evolving media landscape, and he’d be happy to answer your questions or discuss your pain […]

Leveraging the Reach of Media Buying for Sports Programming

Let’s take a quick timeout from the seemingly endless discussion on the rise of streaming on-demand video services… and how that’s been impacting advertisers by allowing viewers to avoid commercials. There is still one genre that is still consistently viewed live: Sports. From time to time, some overly optimistic soul thinks that he can watch […]

Is It Time To Hire A Media Agency?

Advertising is a complex and multifaceted industry. Many businesses try to handle it all in house only to find they’ve bitten off more than they can chew. While it works for some, it often becomes overwhelming and increasingly difficult to stay relevant. Hiring an expert media agency probably sounds like more of an investment than […]

Strategic Media Buying: What You Need To Know

Many business owners find themselves wondering how to begin the process of making advertising decisions. After all, creating and executing a media buying plan can be incredibly complex. With a seemingly endless number of placement options, terms, rates, negotiations, and headaches, ask yourself this – if you’re spending a large amount of your time on […]

Tips to Make PPC Advertising Work for You

What exactly is PPC? PPC stands for Pay Per Click and is also known as SEM (Search Engine Marketing) and Paid Search. While traditional avenues like television commercials and print ads can reach a broad spectrum of people, PPC advertising can help you reach out to search engine users looking for what you have to offer. PPC […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]

Media Buying During the Political Season

Advertising during a political season can be confusing for seasoned advertisers, let alone those who are relatively new to advertising. Business owners want to know how their advertising campaigns will be affected—and we’re here to help! Have a look at this Q & A with Heidi Dater, Blue Onion’s Media Associate Media Director, for some insight […]

Should I Advertise During the Olympics?

Advertising during the Olympics is a completely different creature from advertising during the rest of the year. Not only are there demographic differences, but the style of ads has its own unique flavor. The big question on everyone’s mind is: is it worth the investment to advertise during the Olympics? Olympic Advertising is Booming Looking […]