Many of our clients share weekly and monthly sales data. We utilize this data carefully (and confidentially) to fine tune our media plans and executions. Our goal is to constantly improve the return on our clients’ media investments.
For direct response advertisers, we develop custom data sheets to compare call and response data to the media buy. We learn exactly which stations and programs are providing the best response and lowest cost per call and make improvements on an ongoing basis.
For our Quick Serve Restaurant clients, we also analyze Product Mix reports, so we can see if specific promotions are working. For example, if we are advertising a specific food item, we will monitor Product Mix reports to determine if customers and potential customers are actually ordering the product we are advertising.
In addition, we monitor that stations are running correct copy and track how copy and/or station changes affect traffic flow.