Peel back the layers. Unlock performance.

We don’t just buy media – we research, strategize, advise, and execute with precision.

Our focuse is helping you invest optimally across channels, to drive real performance against your goals.

Industry experts at advertising agencies trust us as their external media team. Our Brand clients benefit from the same strategic muscle and executional discipline.

The media market is fragmented. The competition is fierce. Your marketing situation is nuanced. We cut through the noise.

Blue Onion Media peels back the layers to uncover insight, efficiency, and opportunity — so your investment works harder.

Ready to make your dollars work harder? Contact us for a complimentary strategic media performance review: info@blueonionmedia.com

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From the Knowledge Bank

Digital Media Attribution is Mostly Wrong because… People Google Stuff

I’m sorry, and please don’t shoot the messenger, but you have been misled. The numbers do lie. You were told that they had it all figured out and they could track everything. It is hard to look away from the screen because the numbers are right there, in black and white, from a world-leading brand in data (I’m not going to name names here and get sued, especially given our massive audience). And yet… It’s wrong. You may be changing up your plan tactics and watching numbers change. You want to tell yourself, when your numbers improve, it is because of the optimizations. And when it goes down – shrug - maybe there was some outside factor at play. The reality is that marketing numbers don’t tell the whole story. It is why we love this business and why it is simultaneously so confounding. It is science and art. It… View the full article »