Client-Focused Media Services

At blue onion media, we’re staunchly client-centric. Our commitment is first and foremost to help you succeed at your communications and business objectives. We work smart and efficiently to give you the competitive advantage. We also firmly believe in data-driven decisions. That’s why we invest $300,000 annually in data and research tools. Our propriety media research and software analysis systems help plan, analyze, and audit every media dollar you invest. That means your marketing dollars work to their full potential. Instead of guesswork, missed opportunities, and lackluster performance, we deliver substantiated and results-oriented media plans. And, we know our media. After decades in the industry, blue onion media is savvy in all forms of media—traditional and non-traditional, online and off. We’re a Google Certified Partner, so we’re always staying on top of the game in the digital and social arenas. Browse below for a more detailed dive into our media buying and planning process:

MEDIA PLANNING

STRATEGIC MEDIA PLANNING

blue onion media takes a zero-based, innovative approach to developing strategic media plans to meet your business objectives:

  • We begin with a thorough assessment of your target audience, looking to primary and secondary research to fully understand your business universe.
  • From there, we recommend the most effective ways to invest your advertising dollars and achieve your goals.
  • We provide annual flowcharts detailing the chosen media mix, including Target Rating Points by week and Reach & Frequency for your selected budget levels.

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MEDIA BUYING

STRATEGIC MEDIA BUYING

 blue onion media custom tailors media buying guidelines to suit your unique needs. We then execute your plan efficiently and effectively.

  • Our “to the wall” negotiation tactics are a win-win with media suppliers, ensuring great rates and relationships.
  • Our costs per points consistently fall below LOW SQAD, the industry standard, meaning your dollars go further.
  • We buy quality to reach your potential customers. We choose specific and strategic media vehicles to accomplish your goals, versus flooding the market with cheap spots.
  • We pair qualitative demo information with ratings data to select objective-appropriate stations, programs, and print vehicles.
  • We monitor the budget to make sure we stay on track.
  • We negotiate and coordinate all promotions as part of the annual schedule.

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PERFORMANCE REPORTING

ANALYTICS & PERFORMANCE REPORTING

 We monitor buys in real time to guarantee delivery of impressions. Once buys are finished, we conduct a post buy analysis—or, final digital performance report—to ensure optimal delivery. If delivery falls short, we go back to our media supplier to ensure they deliver the agreed upon scope. Read More »

INDEPENDENT & OBJECTIVE MEDIA AUDITS

INDEPENDENT & OBJECTIVE MEDIA AUDITS

Media expenditures often represent one of the largest expense line items in an organization’s advertising budget and in some instances, their overall budget.  Consequently, an objective third party media audit is a small, worthwhile insurance policy to make sure you’re reaching your target audience in the most efficient way possible.  For a relatively nominal fee, blue onion can evaluate your media plan to see if what you originally ordered is being delivered and if the media mix is appropriate for your target audience.  Often, we find areas of opportunity that more than offset the cost of the media plan itself. Read More »

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