Blue Onion Media is proud of our long-standing experience in the restaurant industry. Working primarily in the QSR and casual dining segments, restaurant media planning and buying has been a core part of Blue Onion’s focus since our start. It’s also one of our favorites – honestly, who doesn’t love good food?
Our team members have had the pleasure of working with the following companies:
- HuHot Mongolian Grill
- WhichWich Superior Sandwiches
- Organic Pizza Company
- Don Pablo’s Mexican Kitchens
- Village Inn
- Max & Erma’s
- Bakers Square
- Good Times Burgers & Frozen Custard
- Rock Bottom Restaurants
- Nick-n-Willy’s Pizza
- Pizza Hut
The heart of excellent restaurant media strategy is capturing your audience’s interest right when they need you the most, building awareness and making yourself visible at strategic times. The restaurant industry is known as being fun, engaging and accessible, with any good company regularly evolving their menus, seasonal offerings, and exploring expansion.
Your marketing mix and the team you work with should also reflect that spirit by offering a delectable menu of media specialties. It’s the seamlessly integrated marketing campaigns across different media channels. It’s connecting with your guests at every touch point by using memorable campaigns. It’s getting new and repeat customers through the door. Working with our team gives you the expertise and fresh perspective needed to capture the perfect moments to broadcast your company’s message; bringing it right to the people who are hungry to explore your concept.
We set the bar high with our projects, using our cumulative experience, extensive resources and oh-so-adaptable creativity to design a unique campaign for each client. We keep our finger on the pulse of the market with serious investments in market data, keeping you on-point with trends, making your company easily accessible and desirable to your current and future delighted guests.
Our media planning and buying expertise is rooted in our ceaseless passion for cutting-edge market research. We aim to thoroughly understand your target audience, using primary and secondary sources in order to minimize any wasted impressions or dollars. Blue Onion invests over $250,000 annually in resources, including Nielsen TV & Audio ratings, Scarborough, GfK MRI, Kantar Media Intelligence and Strata planning and buying software, ensuring that our campaigns are created with a keen, data-driven awareness of the current nuances of the market.
Blue Onion sets goals with our clients to increase profitable sales and transactions by reaching out to new customer groups, enticing current customers to come back more often and increasing the average guest check. We do this in partnership with our clients, putting you at the helm as we support you in determining the right amount of investment for the right target audience at the right time.
We are very experienced with restaurant co-ops. We understand the vital mechanics, including: sales forecasts and budget management (to ensure we are never overspending), meeting agendas and process coordination, co-op communications, promotions planning and results analysis, giving you clear, precise insights every step of the way.
We also work closely with your brand’s corporate communications team to ensure that all promotional materials that we create for you are approved and meet your company’s voice and vision. We’re not satisfied until you’re absolutely delighted!
We strive to increase visibility and return on your investment, so we make a point of excelling in the delivery of cost-effective campaigns and promotional programs. We show you ways to define your message, calculate your budget and select the most effective media. With this focus, you can increase the quality and frequency of your guests and drive extra business without breaking the bank.
Team members use their industry insider superpowers to negotiate “to the wall” with media vendors on your behalf, holding them accountable for the efficacy of each dollar spent, while always striving to keep those relationships flourishing for future projects. Finally, we audit every single spot on every invoice to make sure our plans and buys run as expected in the marketplace.
Another important point is that there is no finish line when it comes to having a successful restaurant brand. We make a point of creating media buying strategies based on a keen understanding of the ever-changing market factors, that will keep your guests coming back in for years to come.
Are you ready to boost your bottom line, bring new faces through the door and have a great time doing it? If the answer is yes, then it’s time to reach out and connect with the Blue Onion team! A quick call today can start opening up a whole new world of possibilities for your restaurant. Get in touch and let’s get started! You’ll be glad you did. (303) 597-9661