Leadership

When you partner with Blue Onion Media, our team of expertly trained, seasoned professionals are with you every step of the way. Take advantage of our strong ties with media suppliers and professionals. Rely on our repertoire of proven results and decades of experience to reach your goals.

Our team averages 10 years of tenure. Our senior managers hold over 20 years of experience in the industry. They provide the foundation upon which our younger energetic media planners and buyers build your campaigns. With real love for the media business, our planners and buyers are intimately familiar with today’s media trends and usage.

It’s the perfect mash-up of depth and range of experience and on-the-ground mastery.

Joel Grabois

Chief Executive Officer

Joel Grabois has spent the last two decades focused in advertising agency roles, collaborating with agency teams and marketers to push strategic thinking to the next level of excellence. He specializes in breaking down agency and brand silos with holistic and creative thinking that amplifies the media specialty. His passion for entrepreneurialism has driven him to develop many unique, custom programs for his employers and brand-side partners alike, ranging from media programs to research tools to business-unit development. Joel trained at MediaVest New York and worked at Saatchi & Saatchi and Zenith Optimedia before relocating to Denver. His industry experience ranges from cause marketing to stewardship of a $100m multi-media budget across a portfolio of pet-care brands. Joel brings best-in-class digital leadership to the team as well as experience in national broadcast, national print, business-to-business, non-traditional, media arts and beyond.

Joel has developed media strategy for: Kraft, General Mills, Nestle Purina, Pella Windows and Doors, HON, Polaris Powersports, Great-West Financial (now Empower Retirement), Pokémon, Transitions Optical, Allergan/Refresh Tears, Pfizer, AstraZeneca and Ernst & Young, and dozens of other small to medium size challenger brands.

Robin Casmirri

Chief Operating Officer

Overseeing day-to-day agency operations, Robin leads, mentors and empowers Blue Onion Media’s team to deliver the best work possible in support of our client partnerships. Her multi-disciplinary experience, including media planning and buying, public relations, direct marketing, account management, production and traffic management, has given her a more holistic understanding of the advertising and media industry.

Having spent 30+ years at ad agencies in Atlanta, Phoenix, Des Moines and Denver, Robin brings extensive expertise in integrated marketing consulting, strategic media planning, advertising negotiation and media buying across all online and offline media. She has worked with clients in a variety of categories – including travel, tourism and hospitality, considered-purchase, manufacturing, construction, home improvement, healthcare, QSR, financial services, energy and utilities, gaming, and education – to develop brand, co-op, and direct response campaigns targeting consumer and trade audiences through local market, national and international media.

While she understands the importance of ROI, especially in an economy where budgets are stretched to the limits, Robin knows there’s more to advertising than traditional metrics. Likewise, marketing tactics must be more than creative; they must be strategic and smart, driving real results for our clients.

Eileen Weinert

Senior Strategist

Eileen Weinert brings 30+ years of media experience to Blue Onion Media. She is responsible for strategic leadership to ensure that clients’ media programs are smart and innovative. She guides a team of media experts, all of whom are always looking for new and exciting ways to reach our partners’ customers. Eileen began her career at Bozell & Jacobs, and also worked at Wells/Rich/Greene in Los Angeles. She has experience on the media sales side, having sold for the Arbitron Ratings Company in Los Angeles, as well as KCNC-TV in Denver and KOAA-TV in Colorado Springs. After a 9-year stint as Senior Vice President at Media That Works (now Empower MediaMarketing) in Cincinnati, she joined Dallas agency Calise & Sedei as Director of Client Services.

Eileen returned to Denver in 1999, and has led Blue Onion Media ever since. She has developed media programs for retail clients such as LensCrafters, Casual Corner, Petite Sophisticate, Don Pablo’s Mexican Kitchens, Arby’s, Einstein Bros. Bagels, Kroger (King Soopers), First Interstate Bank, Rosewood Hotels, Paramount Pictures, Rock Bottom Restaurants, Good Feet Arch Support Stores and Specialty Sports. Her media background also includes brands such as Mary Kay Cosmetics, ConAgra, KSL Resorts, Lincoln Financial Media, College for Financial Planning, HomeVestors of America and PetMate.

Peter TenEyck

VP Business Development

Pete brings more than 35 years of “in-the-trenches” sales, marketing, management, advertising, digital marketing, entertainment, video production, and media expertise to the table. Over the course of his career he has started four successful communications and marketing companies, responsible for initial operations and then building each business, by overseeing and directing the marketing and business development components of each. He has worked with clients large and small, applying his business experiences to help clients identify and solve their communication and marketing issues. He is a diehard client advocate and enjoys critical thinking relevant to their objectives. He is focused on listening to clients’ needs and then helping them put together a strategy and identifying KPI’s and metrics to measure success. “My job is to listen, to ask questions, to quickly understand a client’s business and help them clarify their goals. Then along with the team, develop data-driven strategic media solutions.”

He has worked with both B2B and B2C clients; helping brands like Teledyne, Ace Hardware, Noble Energy, SourceGas, Raytheon, Slimgenics, Atmos Energy, Westfield Company, Directed Equity, Lockheed Martin, OxiFresh to name a few.

Pete grew up on the East coast and attended Dean College, Lehigh University and The University of Colorado. Outside of work, Pete enjoys hunting, listening to and playing music, building cigar box guitars, gardening, carpentry, woodworking, cooking, traveling, and playing golf; He and his partner Patsy have five awesome grown children in their blended family and were recently blessed with their first grandchild.