Consumer Packaged Goods Experience

Blue Onion Media is a natural fit for the CPG category—from national, Fortune 500 brands to regional retail-focused launches. We bring a rare combination of data science, precision targeting, and creative strategy that empowers brands to drive sustained sales velocity and compete smartly at any budget level.

Our experience includes:

Top-performing CPG brands and their agencies leverage media specialization to maximize performance. So should you.

Our approach is grounded in:

In-depth strategic brand understanding
BDI/CDI analysis
Cost/volume efficiency modeling
Target segmentation and product usage behavior
Volumetric and share-of-voice strategies
Omnichannel positioning including Amazon, Walmart.com, and brick-and-mortar retail

This disciplined framework allows us to deploy quantitatively driven, creatively strategic, and highly accountable media plans.

We invest over $200,000 annually in media and research tools, giving you access to:

Nielsen TV & Audio ratings
Scarborough and MRI-Simmons
Kantar Media Intelligence
Strata buying and planning software

Case Study: Data-Driven Demographic Targeting

One client tested two demographic segments for a smaller-pack product.

Our analysis revealed that lite users aged 50+ consumed 62% more than their younger counterparts.
A market test confirmed: the older segment produced 5x greater sales lift.

Result: A smarter, faster path to growth—driven by data.

Performance Backed by Measurement

We integrate IRI and other sales data directly into your campaign strategy, allowing for:

Informed target selection and channel planning
Market testing with direct impact measurement
Optimizations based on real retail performance

Whether you’re launching a new product or defending shelf space, we bring the discipline and insight that large brands rely on—delivered with agility, creativity, and accountability.

Contact us for a complimentary strategic media performance review.
(303) 597-9661 | info@blueonionmedia.com