Strategic Advertising and Growing the Customer Experience

For franchisees, franchisors and local co-op committees, it can be tough keeping up with the constantly evolving media landscape. Every ad dollar you spend has to be strategic in both the pursuit of market share, positive ROI and the growth of customer experience.

This is no easy task – especially with new media channels consistently popping up and with consumers navigating from one to the other in seemingly random bursts.

So how can you make sense of it? How can you efficiently and effectively decide which channels to dedicate your media dollars to? How can you tell what’s working and what’s not?

You need data. Then, you need to leverage that data.

 

What Kind of Data?

You need competitive research and experience in order to make strategic, ROI focused media decisions. Do you want to spend hundreds of thousands of dollars per year to have access to that kind of research?  If you’re like many of our friends in the franchise space, the answer is no.

Blue onion media is committed to taking the pain and financial burden out of the equation for you, so that you can focus on building your business without the headaches. We maintain the very best industry data, research, and technology available – so you don’t have to! This gives us a rich pool of resources to delve into together, to bring you every advantage.

Some of our fantastic resources include:

  • Nielsen TV Ratings – Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched, as well as which ones have the strongest engagement and impact. We analyze which position in the program or commercial block is most effective for a specific brand and which markets will create the best return on investment for brands.
  • Nielsen Audio Ratings – Known as the definitive source for comprehensive radio metrics and insights, Nielsen Audio has the beat on this dynamic and evolving industry. Radio today is about more than what’s playing and being heard. It’s about industry buzz words like audience reach, effective radio buys, multi-platform utilization and audience value—terms that we speak fluently.
  • Strata – Strata has their finger on the pulse of media advertising, with tools for planning, buying, stewardship, optimization and billing across all forms of media, including TV, cable, radio, print, digital and outdoor.
  • Kantar Media – Kantar measures data on news coverage so that we have a deeper insight on conversations and sentiment across the media.
  • Scarborough
  • AdHawk
  • MRI
  • And, much more! (You didn’t expect us to give away all our secrets here, did you?)

Glean Insights from Your Competition: Learn from Their Victories – and Mistakes!

 

The Value of Partnership

Blue onion media is a data driven and strategic media planning and buying agency with years of experience in the Franchise space.  You’ll get a wholly dedicated team of media strategists and buyers with the necessary tools, capabilities and Franchise experience to make a real difference in your business.

We’re here to:

  • Make sure your creative gets seen, heard and responded to by the right people at the right time, at the right place and via the right media.
  • To help you navigate all available media option- traditional and digital.
  • To build you a laser-focused, data-driven, strategic media plan that makes the most of your media budget.

Let us help you navigate evolving media options and find success through wise investment! It doesn’t cost a thing to start a conversation. 303.597.9661. Give us a call today!

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