OBJECTIVE
Spike audience awareness, consideration and favorability to drive event attendance. Do this all reliably in a tight window for a short-term event.
BACKGROUND
The Denver Auto Show, the premier showcase of the newest model year import and domestic vehicles as well as exotics, concepts, and modified vehicles.
PROCESS
Blue Onion Media executed a fully integrated media campaign. We leveraged local TV and radio partnerships to supplement advertising with on-air and on-site promotions that integrated with the Auto Show. The digital plan was a combination of traditional and advanced. We utilized a top local news/events property to gain contextual relevance on multiple platforms as well as programmatic technology to optimize directly to online sales. The campaign was unified by analyzing historic sales data to gain insights and optimize.
RESULTS
Attendance was among the best in the shows history. At one point the ticket line stretched the length of the building, a first for the show.