Identify and reach a very elite audience in order to elicit the sale of million-dollar luxury ski residences.
The Ritz Carlton Residences, Bachelor Gulch are whole-ownership condominiums located within the award-winning hotel; they embody quintessential mountain luxury in the heart of the Rockies.
We had to be very selective with media and execution in order to find this extremely niche audience. By testing and measuring combinations of digital components the campaign was able to reach, track and engage highly-qualified potential buyers. We used geographic targeting, high-intent search strategies, programmatic targeting data, social media and direct website placements.
Top notch! More than 80 lead submissions resulting in a near sellout of properties with a limited media investment.