What media buying agency partnership looks like for creative outlets and the benefits that come with it.
It’s one thing to produce killer creative for a client. But, it’s a completely different story when you can guarantee that creative will be seen by the audiences it was intended for. Wouldn’t it be nice if your creative shop could do both?
That’s where a media-only agency partnership comes in.
Access to a strong and experienced media team can help you keep both sides of an account in-house and add money to your bottom line. Let’s explore, shall we?
Upping Your Game
Global spending on media is forecasted to rise at a compound annual rate of 5.1% during the next five years — from $1.6 trillion in 2014 to $2.1 trillion in 2019, according to McKinsey & Company. They also noted that spending on paid media in the US totaled $179.80 billion in 2014, digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and rose another 15.5% in 2015, fueled by mobile spends. With the advertising world expanding, it’s the perfect time to really hone in on targeted media planning.
Wouldn’t it be nice to have access to this revenue stream without the overhead costs of market research, media memberships, expert staff and workspace?
How It Benefits Your Bottom Line
An in-house media buying team is often not practical for many businesses, often because of the cost of the resources needed to make them effective, and the time needed to develop their skills as individuals and as a working team. At blue onion, we’re specialists. This is all we do, all of the time. Each assignment we engage in with you is created uniquely for that specific client and their market. We invest heavily in skills, extensive data resources and software across all platforms, so that when you’re ready to move forward, all the resources you need are already in place!
We’re the busy worker bees creating the structure for your success. Your vision sets the pace, and you are always in charge of what the relationship looks like with your clients. We can stay behind the scenes, making your creatives work effectively, or we can be even more hands-on, as a client-facing plug-and-play media department. It’s all up to you!
Leading Brands We’ve Supported
We’ve worked in many industries, including resort/hospitality, restaurant franchises, retail, residential services, energy, education and non-profits. You might recognize a few of the companies we’ve had the pleasure of working with, including brands like: The Broadmoor, Disney on Ice, KYGO Radio, ACE Hardware, WhichWich, Denver Rescue Mission, Ritz-Carlton, Four Seasons, Arby’s, Tejava, Grand Wailea Resorts, and many more.
Investing in the Best
We invest over $300,000 annually in data and research tools, so that you don’t have to! Data is vital to understanding the tides of each market, and how to navigate them effectively. Our investments include Nielsen, Nielsen Audio, Scarborough Research, Strata, Kantar Media and Squad, all of which are invaluable power players in crucial market data. This allows us to keep our finger on the pulse of your market, ready to optimize your media buying experience, whenever you need it.
It’s All About the Results
At the end of the day, there’s only one thing that truly matters: Results. Our strategists are empowered with the freedom and resources they need to develop fresh, impactful approaches to each objective they set out to accomplish. You can see it in the tangible results we achieve for your clients, and in their appreciation for you in facilitating them!
It’s easy to get started with our team. We always make ourselves available when you need us, armed with forward-thinking insights to help you gain the leading edge. We keep our process simple and transparent, so that you know what to expect at every stage of your experience with us.
If you are a creative shop interested in exploring a partnership with blue onion, please download this resource for a more in-depth overview: “How Creative Agencies Can Make Money in Evolving Media Environments”. Or, get in touch with us today and let’s get started on making your goals a reality!
Call: (303) 232-1100
Email: VP Business Development, Peter TenEyck – PeterT@blueonionmedia.com
Email: VP Media, Eileen Weinert – EileenW@blueonionmedia.com