Category: SEM/Search

Digital Marketing and ‘Shiny Object Syndrome’

Transcript: Hi, I’m Joel Grabois and I’m a digital marketer. Digital marketing, unfortunately, lends itself to a common human failing: “Shiny Object Syndrome.” This is the tendency we all have to be distracted and enticed by the latest “shiny object” – and suddenly we have to have it or use it – because it’s new […]

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]