Category: Digital

Digital Marketing and ‘Shiny Object Syndrome’

Transcript: Hi, I’m Joel Grabois and I’m a digital marketer. Digital marketing, unfortunately, lends itself to a common human failing: “Shiny Object Syndrome.” This is the tendency we all have to be distracted and enticed by the latest “shiny object” – and suddenly we have to have it or use it – because it’s new […]


What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]


Why Integrated Media Plans Drive Retail Success

For marketers in today’s constantly connected digital world, no conversation is taken seriously if it doesn’t include something related to digital marketing strategies and tactics. After all, that’s pretty much all that’s left for retail marketers to work with if they want results, right? Wrong. The digital-only approach is a misconception that many companies and […]


How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]