Category: Programmatic
The Emperor’s Epiphany
By Joel Grabois, CEO, Blue Onion Media (first published by Galvanize Worldwide) Everyone knows the folk tale “The Emperor’s New Clothes,” in which the all-powerful leader is, in fact, buck naked – but no one is bold enough to call him out on it, except an innocent child. I believe that the marketing industry, like […]
KILL Your Dashboard
Why kill your dashboard? It’s blocking your view of the road. I presume a dashboard is a panel facing a driver containing instruments and controls, like in a car. Last time I checked, my car didn’t have instruments measuring tire rotations/sec or Starbucks passed/gal or even bird poops avoided (or not avoided). In fact, in my […]
Programmatic Media Buying: What You Need To Know
According to a recent eMarketer report, programmatic buying is on track to reach $15.43 billion by the end of this year. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, we get that […]
Programmatic Bull Market: Will You Win?
Mike’s Story…Mike is an investor and he wants to buy a portfolio of stocks, but he has a certain way of doing business. He is a Marketing Director; he’s been managing advertising agencies for decades and has grown accustomed to a fixed and predictable method of buying. Mike goes to his broker, Jason, with $50K […]
Digital Marketing and ‘Shiny Object Syndrome’
Transcript: Hi, I’m Joel Grabois and I’m a digital marketer. Digital marketing, unfortunately, lends itself to a common human failing: “Shiny Object Syndrome.” This is the tendency we all have to be distracted and enticed by the latest “shiny object” – and suddenly we have to have it or use it – because it’s new […]
Why High-End Magazines Haven’t Gone Away in the Luxury Travel World
Change is a constant in today’s world, and the far-reaching impact of the Digital Revolution is both a prime example and a significant driver of that trend. But, in some cases, change occurs around something rather than to it, and the effect is just as noticeable. One example of this phenomenon is the luxury travel […]
What Does an Optimal Digital Mix Look Like for a Retail Store?
For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]
Programmatic Media Buying: What You Need To Know
According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, it probably sounds like something you […]