Tag: broadcast planning

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]

Why Integrated Media Plans Drive Retail Success

For marketers in today’s constantly connected digital world, no conversation is taken seriously if it doesn’t include something related to digital marketing strategies and tactics. After all, that’s pretty much all that’s left for retail marketers to work with if they want results, right? Wrong. The digital-only approach is a misconception that many companies and […]

Media Buying During the Political Season

Advertising during a political season can be confusing for seasoned advertisers, let alone those who are relatively new to advertising. Business owners want to know how their advertising campaigns will be affected—and we’re here to help! Have a look at this Q & A with Heidi Dater, Blue Onion’s Media Associate Media Director, for some insight […]

Should I Advertise During the Olympics?

Advertising during the Olympics is a completely different creature from advertising during the rest of the year. Not only are there demographic differences, but the style of ads has its own unique flavor. The big question on everyone’s mind is: is it worth the investment to advertise during the Olympics? Olympic Advertising is Booming Looking […]