Tag: media mix

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]

3 Ways Data Helps Creative Agencies Achieve Better Results

The ability to get a client’s message to resonate with the appropriate target market is a key goal and measure of success for creative agencies. Whether that message is delivered through traditional or digital media channels, the aim is still the same: produce creative messaging that will drive awareness, recognition and action. As a creative […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]

Should I Advertise During the Olympics?

Advertising during the Olympics is a completely different creature from advertising during the rest of the year. Not only are there demographic differences, but the style of ads has its own unique flavor. The big question on everyone’s mind is: is it worth the investment to advertise during the Olympics? Olympic Advertising is Booming Looking […]

Programmatic Media Buying: What You Need To Know

According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, it probably sounds like something you […]