Tag: strategic media plan

Why Integrated Media Plans Drive Retail Success

For marketers in today’s constantly connected digital world, no conversation is taken seriously if it doesn’t include something related to digital marketing strategies and tactics. After all, that’s pretty much all that’s left for retail marketers to work with if they want results, right? Wrong. The digital-only approach is a misconception that many companies and […]

Strategic Media Buying: What You Need To Know

Many business owners find themselves wondering how to begin the process of making advertising decisions. After all, creating and executing a media buying plan can be incredibly complex. With a seemingly endless number of placement options, terms, rates, negotiations, and headaches, ask yourself this – if you’re spending a large amount of your time on […]

Programmatic Media Buying: What You Need To Know

According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, it probably sounds like something you […]