Category: Internet Marketing

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]

Tips to Make PPC Advertising Work for You

What exactly is PPC? PPC stands for Pay Per Click and is also known as SEM (Search Engine Marketing) and Paid Search. While traditional avenues like television commercials and print ads can reach a broad spectrum of people, PPC advertising can help you reach out to search engine users looking for what you have to offer. PPC […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]

How Does PPC Work?

Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time bidding to direct traffic to websites. Advertisers only pay when the ad is actually clicked by an end user, or the “searcher.” The end user types a search query or search term into their web browser, […]