Tag: online media planning

What Does an Optimal Digital Mix Look Like for a Retail Store?

For large retail chains operating in an extended geographic area (from one county to nationwide), it is wise to use traditional mass media options like TV, radio and print for top-of-the-funnel offers. The visual and audio aspects of these media channels create brand recognition and elicit a craving for your products. Strategically targeted digital campaigns supplement […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]