Tag: strategic marketing

Is Your Resort Getting its Fair Share of Group Business?

Keeping a resort filled and profitable is a juggling act. Certainly, occupancy rates are important, but success goes far beyond keeping a full house. To really maximize profitability from your guests, you have to analyze travel trends and seasonal ebbs and flows, adjust marketing and sales efforts, and optimize the highest occupancy on the most […]

Strategic Media Buying: What You Need To Know

Many business owners find themselves wondering how to begin the process of making advertising decisions. After all, creating and executing a media buying plan can be incredibly complex. With a seemingly endless number of placement options, terms, rates, negotiations, and headaches, ask yourself this – if you’re spending a large amount of your time on […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]

Programmatic Media Buying: What You Need To Know

According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, it probably sounds like something you […]