Tag: ROI

How to Get the Most Out of Your Advertising Budget

Gain additional insights by watching this short video from Blue Onion Media’s Pete TenEyck. Want more? Shoot over an email or give him a ring at (303) 597-9661. He’s a pro when it comes to helping businesses effectively navigate the evolving media landscape, and he’d be happy to answer your questions or discuss your pain […]

Is It Time To Hire A Media Agency?

Advertising is a complex and multifaceted industry. Many businesses try to handle it all in house only to find they’ve bitten off more than they can chew. While it works for some, it often becomes overwhelming and increasingly difficult to stay relevant. Hiring an expert media agency probably sounds like more of an investment than […]

Strategic Media Buying: What You Need To Know

Many business owners find themselves wondering how to begin the process of making advertising decisions. After all, creating and executing a media buying plan can be incredibly complex. With a seemingly endless number of placement options, terms, rates, negotiations, and headaches, ask yourself this – if you’re spending a large amount of your time on […]

Tips to Make PPC Advertising Work for You

What exactly is PPC? PPC stands for Pay Per Click and is also known as SEM (Search Engine Marketing) and Paid Search. While traditional avenues like television commercials and print ads can reach a broad spectrum of people, PPC advertising can help you reach out to search engine users looking for what you have to offer. PPC […]

How Digital Media Planning Helps Your Marketing Mix

Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which we reach our intended audiences are constantly evolving. We’ve gone from town criers to the printing press to radio and television. Which brings us to now: the age of the Internet. Are you using it […]

Should I Advertise During the Olympics?

Advertising during the Olympics is a completely different creature from advertising during the rest of the year. Not only are there demographic differences, but the style of ads has its own unique flavor. The big question on everyone’s mind is: is it worth the investment to advertise during the Olympics? Olympic Advertising is Booming Looking […]

Programmatic Media Buying: What You Need To Know

According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION – accounting for almost 60% of all US digital display advertising. That’s an increase of over $5 billion from 2014, when programmatic spending hit $10.32 billion. With numbers like that, it probably sounds like something you […]