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Advertising during the Olympics is a completely different creature from advertising during the rest of the year. Not only is…
Advertising during a political season can be confusing for seasoned advertisers, let alone those who are relatively new to advertising.…
Ad blockers are becoming an increasingly popular choice for internet users around the world. According to Adobe and PageFair, there…
According to a recent eMarketer report, programmatic buying hit $15.43 billion by the end of 2015. Yes, $15.43 BILLION –…
Advertising is a complex and multifaceted industry. Many businesses try to handle it all in house only to find they’ve…
Many business owners find themselves wondering how to begin the process of making advertising decisions. After all, creating and executing…
What exactly is PPC? PPC stands for Pay Per Click. While traditional avenues like television commercials and print ads can…
Availability and visibility are important parts of marketing. They build trust and interest in your company. The ways in which…
Pay Per Click (also called Cost Per Click or PPC/CPC) is a form of online advertising that uses real time…